General Liability Insurance Explained: Protecting Your Business

April 2, 2025

Author:

Jon Sevigney

maine storefront - business protection - general liability insurance concept

Blog Content

April 2, 2025

Jon Sevigney

General liability insurance is a cornerstone for protecting businesses, especially for small business owners like Sarah Thompson in Southern Maine. Whether you run a charming café in Wells or an artisan shop in Kennebunk, this type of insurance is essential. Why? Because it shields you from unforeseen liabilities that can arise on any given day.

Here's a quick glance at why general liability insurance is crucial:

  • Covers Bodily Injury: Protects against claims if someone is injured on your business premises.
  • Property Damage: Assists in covering costs if your business accidentally damages someone else's property.
  • Reputational Harm: Offers protection in cases of perceived slander or libel, which is increasingly relevant in today’s digital world.
  • False Advertising: Safeguards your business against claims related to misleading advertising.

In regions like Ogunquit and Biddeford, where small businesses are a significant part of the community, having this coverage can mean the difference between business continuity and costly disruptions. With the busy commerce scene in Maine, it’s not just about compliance but providing peace of mind.

To visualize the primary benefits of Maine general liability insurance:

infographic on general liability insurance benefits for local small businesses in Southern Maine, highlighting protections for bodily injury, property damage, reputational harm, and false advertising - general liability insurance infographic mindmap-5-items

General liability insurance word guide:

What is General Liability Insurance?

General liability insurance is like a safety net for your business. It protects you from common risks that can arise during daily operations. Let’s break down what this means for businesses in Maine, especially in places like Wells, Kennebunk, Ogunquit, and Biddeford.

Definition

At its core, general liability insurance helps protect businesses from financial loss. This can occur if your business is found legally responsible for causing harm to a person or property. It's an essential part of a robust risk management strategy, ensuring that unexpected events don’t derail your business.

Coverage

General liability insurance typically covers four main areas:

  • Bodily Injury: If a customer slips and falls in your store, this coverage can help pay for their medical expenses.
Bodily injury coverage protects against medical costs - general liability insurance infographic 4_facts_emoji_blue
  • Property Damage: Imagine your delivery van accidentally damages a client’s fence. This insurance can cover the repair costs.
  • Legal Expenses: If someone sues your business, legal fees can add up quickly. General liability insurance can help cover these costs, including attorney fees and court expenses.
  • Advertising Injury: If your business is accused of defaming another company in an advertisement, this coverage can help with associated legal costs.

Bodily Injury

Bodily injury coverage is crucial for any business with a physical location where customers visit. For example, a quaint café in Kennebunk might see frequent foot traffic. If a customer trips over a loose tile, your insurance can cover their medical bills. This not only protects your finances but also helps maintain your business reputation.

Property Damage

Property damage coverage is equally important. In busy areas like Ogunquit, where businesses often interact with other properties, accidents can happen. Whether it’s a contractor accidentally breaking a client’s window or a café employee spilling coffee on a customer’s laptop, general liability insurance can handle the repair or replacement costs.

In summary, general liability insurance is a must-have for businesses in Maine. It provides a financial cushion that can save your business from severe financial strain. Whether dealing with bodily injuries or property damage, this insurance ensures that you can continue to serve your community without interruption.

Next, we’ll explore why your Maine business specifically needs general liability insurance, focusing on local requirements and other considerations.

Why Your Maine Business Needs General Liability Insurance

Running a business in Maine, especially in charming towns like Wells, Kennebunk, Ogunquit, and Biddeford, comes with its own set of unique challenges and opportunities. Here's why general liability insurance is crucial for your business here:

Local Requirements

While Maine law doesn't mandate general liability insurance, many local businesses find it essential. In towns like Kennebunk and Biddeford, businesses often interact with tourists and locals alike, increasing foot traffic and, consequently, the risk of accidents. Having insurance can be a wise decision to cover unexpected incidents.

Business Contracts

In Maine, signing contracts with clients or landlords often requires proof of insurance. For instance, if you're renting a storefront in Ogunquit, your lease might stipulate that you carry general liability insurance. This provides peace of mind to both parties, ensuring that any accidents or damages are covered.

Risk Management

Maine's weather can be unpredictable, with icy sidewalks in winter and slippery floors during the rainy season. Businesses in Wells and Kennebunk need to be prepared for these risks. General liability insurance acts as a safety net, covering potential accidents and protecting your business from hefty out-of-pocket expenses.

Wells, Kennebunk, Ogunquit, Biddeford

Each of these towns has its own charm and business dynamics. Wells and Ogunquit, known for their vibrant tourist scenes, see a lot of seasonal visitors. This influx can increase the likelihood of accidents, making insurance even more critical. Meanwhile, businesses in Biddeford and Kennebunk might face different challenges, like property damage from busy activities. Regardless of the specific risks, general liability insurance helps ensure that your business can handle these challenges with ease.

In short, having general liability insurance is not just about compliance or meeting contract requirements. It's a smart investment in the longevity and stability of your business, allowing you to focus on growth without worrying about unforeseen liabilities.

Next, we’ll dive into the key coverage areas of general liability insurance, highlighting how it protects your business from various risks.

Key Coverage Areas of General Liability Insurance

When it comes to protecting your business in Maine, general liability insurance covers several important areas. Let's break down these key coverage areas so you can see how they can safeguard your business from unexpected events.

Bodily Injuries

Accidents happen. Whether it's a customer slipping on an icy sidewalk in Kennebunk or a visitor tripping over a loose rug in your Ogunquit store, bodily injuries can lead to costly medical bills. General liability insurance helps cover these medical expenses, ensuring that your business isn't left footing the bill. This coverage is crucial in high-traffic areas like Wells and Biddeford, where the risk of accidents can be higher due to increased footfall.

Property Damage

Imagine you're a contractor working on a project in Biddeford, and accidentally, you cause damage to a client's property. Or perhaps you're a shop owner in Wells, and a customer damages your neighbor's storefront. General liability insurance covers the costs of these damages, protecting your finances and reputation. This coverage is especially vital in Maine's busy business districts, where properties are often close together.

Legal battles can be both stressful and expensive. If your business is sued, whether for a bodily injury or property damage, legal costs can quickly add up. General liability insurance provides coverage for these legal expenses, including attorney fees and court costs. This is a significant relief for businesses in places like Ogunquit, where legal disputes can arise from the busy tourist trade.

Advertising Injury

Advertising is a crucial part of business. However, it also opens up the risk of advertising injury claims, such as libel, slander, or copyright infringement. If a competitor in Biddeford claims your ad harmed their business reputation, general liability insurance can cover the legal costs and any settlements. This coverage ensures that you can market your business confidently without fearing unexpected legal repercussions.

In summary, general liability insurance provides essential protection against a variety of risks that your Maine business might face. From covering medical bills to handling legal disputes, it offers peace of mind so you can focus on what truly matters—growing your business.

Now that we've explored what general liability insurance covers, let's look at what it doesn't cover. Understanding these exclusions is just as important for ensuring your business is fully protected.

What General Liability Insurance Does Not Cover

While general liability insurance is a crucial safeguard for businesses in Maine, it's important to understand that it doesn't cover everything. Knowing these exclusions can help you identify additional coverage needs for your business in Wells, Kennebunk, Ogunquit, or Biddeford.

Employee Injuries

If an employee slips on a wet floor in your Kennebunk store, general liability insurance won't cover their medical bills. Instead, you'll need workers' compensation insurance to handle such incidents. This type of insurance is essential for protecting both your employees and your business from the financial impact of workplace injuries.

Auto Accidents

Driving is a part of many businesses, whether you're delivering goods in Biddeford or meeting clients in Ogunquit. However, general liability insurance doesn't cover auto accidents. For that, you'll need commercial auto insurance, which provides coverage for vehicles used for business purposes. This ensures that your business is protected from the costs of auto-related incidents.

Professional Mistakes

If you're a consultant in Wells and a client claims your advice led to financial loss, general liability insurance won't cover the claim. This is where professional liability insurance, also known as errors and omissions insurance, comes into play. It covers claims related to professional mistakes or negligence, ensuring that your business is protected from such allegations.

Intentional Acts

Acts of intentional harm, whether they involve property damage or bodily injury, are not covered by general liability insurance. If someone in your business deliberately causes harm, you'll need to address these situations separately, as insurance policies typically exclude coverage for intentional acts. Understanding this exclusion helps you maintain ethical practices and avoid potential legal issues.

By being aware of what general liability insurance doesn't cover, you can better prepare your business for the unexpected. Consider these exclusions when assessing your insurance needs, and explore additional policies that fill the gaps, ensuring comprehensive protection for your Maine business.

Next, let's dive into some frequently asked questions about general liability insurance to clear up any lingering uncertainties.

Frequently Asked Questions about General Liability Insurance

How much does a $1 million general liability policy cost?

The cost of a $1 million general liability insurance policy can vary based on several factors, including the size of your business and the industry you're in. For many small businesses in Maine, premiums can range from $300 to $1,000 annually.

Factors affecting cost include:

  • Business Size: Smaller businesses typically pay less than larger ones.
  • Industry Risk: High-risk industries may face higher premiums.
  • Policy Limits: Higher coverage limits can increase your premium.

For a more precise estimate, it's best to use an insurance calculator or consult with a local agent familiar with businesses in Wells, Kennebunk, Ogunquit, and Biddeford.

Is general liability insurance required by law in Maine?

In Maine, general liability insurance is not typically required by law. However, some situations may necessitate it:

  • Professional Licenses: Certain professions may require proof of insurance to obtain a license.
  • Client Contracts: Many clients, especially larger ones, require businesses to have general liability insurance before signing a contract.
  • Leasing Property: Landlords may require proof of insurance to lease commercial space.

Even if it's not legally required, having this insurance can protect your business from costly lawsuits and claims.

What is the difference between general liability and professional liability insurance?

While both types of insurance offer important protections, they cover different scenarios:

  • General Liability Insurance: This covers claims related to bodily injuries and property damage that occur during normal business operations. For example, if a customer slips in your Ogunquit store, this insurance can help cover medical expenses and legal fees.
  • Professional Liability Insurance: Also known as errors and omissions insurance, this covers claims related to professional mistakes or negligence. If you're a consultant in Wells and a client claims your advice caused them financial harm, professional liability insurance would be the coverage needed.

Understanding the differences can help you decide which policies are essential for your business, ensuring you have the right protection in place.

Stay tuned as we explore more about how Sevigney-Lyons Insurance Agency can offer customized solutions for your business in Southern Maine.

Conclusion

At Sevigney-Lyons Insurance Agency, we understand that every business in Southern Maine is unique. Whether you're operating in Wells, Kennebunk, Ogunquit, or Biddeford, our deep community roots and decades of experience allow us to provide custom solutions custom to your specific needs.

We pride ourselves on being more than just an insurance provider. We are a part of the community, committed to helping local businesses thrive by offering comprehensive coverage options. Our access to over 20 top carriers ensures that we can find the right protection for your business, whether it's general liability insurance or any other type of coverage you require.

Choosing the right insurance is not just about compliance or meeting contractual obligations—it's about safeguarding your business's future. With Sevigney-Lyons, you're not just getting a policy; you're gaining a partner dedicated to your success.

To learn more about how we can help protect your business with our custom insurance solutions, visit our Business Insurance Coverage page.

Together, let's build a safer, more secure future for your business in Southern Maine.

coastal insurance group portland maine logoham insurance agency logo south berwick mainelyons agency for insurance kennebunk maine

Contact Us For Personal & Commercial INSURANCE COVERAGE